Sport branding insights
"In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to 'brand'-and therefore differentiate-a sport club, player, code or event in a highly competitive entertainment market. For anyo...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London
Routledge
2020
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| Series: | Sport business insights
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| Subjects: | |
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Table of Contents:
- Introduction: The sport of branding
- Understanding sports brands
- Building sports brands
- Mobilising sports brands
- Leveraging sports brands