Blue ocean strategy how to create uncontested market space and make the competition irrelevant
Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on a...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts
Harvard Business Review Press
2015
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| Edition: | Expanded edition |
| Subjects: | |
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| Summary: | Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one--Alignment, Renewal, and Red Ocean Traps --that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant. |
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| Physical Description: | xxviii, 287 pages illustrations 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781625274496 (hbk) |