Blue ocean strategy how to create uncontested market space and make the competition irrelevant
Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on a...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts
Harvard Business Review Press
2015
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| Edition: | Expanded edition |
| Subjects: | |
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| Call Number : | HF 5415.153 .K53 2015 |
MARC
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| 020 | |a 9781625274496 (hbk) | ||
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| 050 | |a HF 5415.153 |b .K53 2015 | ||
| 090 | |a HF 5415.153 |b .K53 2015 | ||
| 100 | 1 | |a Kim, W. Chan |e author | |
| 245 | 1 | 0 | |a Blue ocean strategy |b how to create uncontested market space and make the competition irrelevant |c W. Chan Kim, Renée Mauborgne |
| 250 | |a Expanded edition | ||
| 264 | 1 | |a Boston, Massachusetts |b Harvard Business Review Press |c 2015 | |
| 264 | 4 | |c © 2015 | |
| 300 | |a xxviii, 287 pages |b illustrations |c 25 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps. | |
| 520 | |a Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one--Alignment, Renewal, and Red Ocean Traps --that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant. | ||
| 592 | |a 00015767-21 |b 30/11/2021 |c RM 123.41 |h AREESH | ||
| 650 | 0 | |a New Products | |
| 650 | 0 | |a Market segmentation | |
| 700 | 1 | |a Mauborgne, Renée |e author | |
| 999 | |a vtls000101082 |c 90542 |d 90542 | ||