Blue ocean strategy how to create uncontested market space and make the competition irrelevant
Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on a...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts
Harvard Business Review Press
2015
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| Edition: | Expanded edition |
| Subjects: | |
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Table of Contents:
- Creating blue oceans
- Analytical tools and frameworks
- Reconstruct market boundaries
- Focus on the big picture, not the numbers
- Reach beyond existing demand
- Get the strategic sequence right
- Overcome key organizational hurdles
- Build execution into strategy
- Align value, profit, and people propositions
- Renew blue oceans
- Avoid red ocean traps.