Strategic marketing communications New ways to build and integrate communications
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
LondonlbKogan Page Limitedlc1999
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| Subjects: | |
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| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xii,300p., 23cm diskette |
| ISBN: | 0749429186 |