Strategic marketing communications New ways to build and integrate communications
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| Format: | Book |
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LondonlbKogan Page Limitedlc1999
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| 039 | 9 | |y 200910081509 |z VLOAD | |
| 090 | 0 | 0 | |a HF5415.123 |b S65 1999 |
| 100 | 1 | 0 | |a SmithlhP. R. |
| 245 | 1 | 0 | |a Strategic marketing communications |b New ways to build and integrate communications |c P. R smith, Chris Berry, Alan Pulford. |
| 260 | 0 | 0 | |a LondonlbKogan Page Limitedlc1999 |
| 300 | |a xii,300p., |c 23cm |e diskette | ||
| 500 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a Strategic planning |
| 650 | 0 | 0 | |a Communication in marketing |
| 700 | 1 | 1 | |a Berry |h Chris |
| 700 | 1 | 1 | |a Pulford |h Alan |
| 999 | |a vtls000009429 |c 9074 |d 9074 | ||