Intergrated marketing communication
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Washington, DC
CASE Books
1999
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| Subjects: | |
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| Physical Description: | x, 303 pages illustrations 28 cm |
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| Bibliography: | Includes bibliographical references |
| ISBN: | 9780899643410 (pbk) 0899643418 (pbk) |