Intergrated marketing communication
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Washington, DC
CASE Books
1999
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| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HF 5415.123 |b .I582 1999 | ||
| 245 | 0 | 0 | |a Intergrated marketing communication |c by Robert A. Sevier and Robert E. Johnson |
| 264 | 1 | |a Washington, DC |b CASE Books |c 1999 | |
| 264 | 4 | |c © 1999 | |
| 300 | |a x, 303 pages |b illustrations |c 28 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references | ||
| 505 | 0 | |a Understanding integrated marketing communication -- Some communication theory and a little bit more -- Developing the integrated marketing communications plan -- Using research to enhance your strategic plan -- Creativity and concepting -- Developing a visual identity system -- Defeating the grapevine: building an effective internal communication strategy -- Presidential image-enhancement strategies -- Building a message-driven media relations plan -- Crisis Communicaton -- Special events, anniversaries, and celebrations -- Integrated publication strategies -- Creating an integrated advertising campaign -- More than direct mail: developing a direct marketing strategy-- Marketing on the web: Blending the new and the newer -- Getting it together -- Appendices: -- Designing a research study -- Elements of a graphics standards manual -- Using Web Sites -- Organizations and Associations | |
| 592 | |a 13/8/2012 |c RM 222.71 |h Cerdik Publications | ||
| 650 | 0 | |a Communication in marketing | |
| 650 | 0 | |a Education |x marketing | |
| 650 | 0 | |a Schools |x Public relations | |
| 650 | 0 | |a Universities and colleges |x Public relations | |
| 700 | 1 | |a Sevier, Robert A. |q (Robert Allen) |d 1955- |e editor | |
| 700 | 1 | |a Johnson, Robert E. |e editor | |
| 999 | |a vtls000040777 |c 91033 |d 91033 | ||