Intergrated marketing communication
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Washington, DC
CASE Books
1999
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Table of Contents:
- Understanding integrated marketing communication
- Some communication theory and a little bit more
- Developing the integrated marketing communications plan
- Using research to enhance your strategic plan
- Creativity and concepting
- Developing a visual identity system
- Defeating the grapevine: building an effective internal communication strategy
- Presidential image-enhancement strategies
- Building a message-driven media relations plan
- Crisis Communicaton
- Special events, anniversaries, and celebrations
- Integrated publication strategies
- Creating an integrated advertising campaign
- More than direct mail: developing a direct marketing strategy-- Marketing on the web: Blending the new and the newer
- Getting it together
- Appendices:
- Designing a research study
- Elements of a graphics standards manual
- Using Web Sites
- Organizations and Associations