APA (7th ed.) Citation

Kim, W. C., & Mauborgne, R. (2020). Blue ocean shift: Beyond competing : proven steps to inspire confidence and seize new growth. Macmillan.

Chicago Style (17th ed.) Citation

Kim, W. Chan, and Renée Mauborgne. Blue Ocean Shift: Beyond Competing : Proven Steps to Inspire Confidence and Seize New Growth. London: Macmillan, 2020.

MLA (9th ed.) Citation

Kim, W. Chan, and Renée Mauborgne. Blue Ocean Shift: Beyond Competing : Proven Steps to Inspire Confidence and Seize New Growth. Macmillan, 2020.

Warning: These citations may not always be 100% accurate.