Blue ocean shift beyond competing : proven steps to inspire confidence and seize new growth
Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or na...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London
Macmillan
2020
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| Subjects: | |
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| 003 | MY-KLNDU | ||
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| 008 | 221104 20202017xxka b 001 0 eng d | ||
| 020 | |a 9781509832194 | ||
| 039 | 9 | |a 202211041309 |b VLOAD |c 202206151228 |d rafizah |y 202111100850 |z dewi | |
| 040 | |a MY-KlNDU |b eng |c MY-KlNDU |e rda | ||
| 050 | |a HF 5415.153 |b .K52 2020 | ||
| 090 | |a HF 5415.153 |b .K52 2020 | ||
| 100 | 1 | |a Kim, W. Chan |e author | |
| 245 | 1 | 0 | |a Blue ocean shift |b beyond competing : proven steps to inspire confidence and seize new growth |c W. Chan Kim, Renée Mauborgne |
| 246 | 3 | 0 | |a Proven steps to inspire confidence and seize new growth |
| 264 | 1 | |a London |b Macmillan |c 2020 | |
| 264 | 4 | |c © 2017 | |
| 300 | |a xiii, 320 pages |b illustrations |c 24 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index | ||
| 520 | |a Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future. | ||
| 592 | |a 00015765-21 |b 30/11/2021 |c RM 75.91 |h AREESH | ||
| 650 | 0 | |a Market segmentation | |
| 650 | 0 | |a New Products | |
| 700 | 1 | |a Mauborgne, Renée |e author | |
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