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Blue ocean shift beyond competing : proven steps to inspire confidence and seize new growth

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Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or na...

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Bibliographic Details
Main Authors: Kim, W. Chan (Author), Mauborgne, Renée (Author)
Format: Book
Language:English
Published: London Macmillan 2020
Subjects:
Market segmentation
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