APA (7th ed.) Citation

BersonlhAlex, Smith, & Thearling. Building data mining applications for CRM.

Chicago Style (17th ed.) Citation

BersonlhAlex, Smith, and Thearling. Building Data Mining Applications for CRM. New YorklbMcGrwa-Hilllc1999.

MLA (9th ed.) Citation

BersonlhAlex, et al. Building Data Mining Applications for CRM.

Warning: These citations may not always be 100% accurate.