BersonlhAlex, Smith, & Thearling. Building data mining applications for CRM.
Chicago Style (17th ed.) CitationBersonlhAlex, Smith, and Thearling. Building Data Mining Applications for CRM. New YorklbMcGrwa-Hilllc1999.
MLA (9th ed.) CitationBersonlhAlex, et al. Building Data Mining Applications for CRM.
Warning: These citations may not always be 100% accurate.