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Pitch, tweet, or engage on the street how to practice global public relations and strategic communication

"The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the autho...

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Bibliographic Details
Main Author: Alaimo, Kara (Author)
Format: Book
Language:English
Published: New York, NY Routledge 2021
Edition:Second edition
Subjects:
Public relations
Social media
igh technology industries > Public relations
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Table of Contents:
  • Global and local approaches to international public relations
  • Culture is the key
  • Building, managing, and evaluating your global public relations team
  • Global crisis communication
  • Global public relations for corporations
  • Public relations on global issues
  • Global public relations for governments
  • The global media and social networks
  • Public relations in Asia and the Pacific
  • Public relations in Europe
  • Public relations in the Middle East and North Africa
  • Public relations in North and Latin America
  • Public relations in Sub-Saharan Africa

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