Business research methods
This book offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme,...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill
2006
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| Edition: | Ninth edition, International edition |
| Subjects: | |
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| 020 | |a 9780071244305 (pbk) | ||
| 020 | |a 0071244301 (pbk) | ||
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| 050 | |a HD 30.4 |b .C66 2006 | ||
| 090 | |a HD 30.4 |b .C66 2006 | ||
| 100 | 1 | |a Cooper, Donald R. |e author | |
| 245 | 1 | 0 | |a Business research methods |c Donald R. Cooper, and Pamela S. Schindler |
| 250 | |a Ninth edition, International edition | ||
| 264 | 1 | |a Boston |b McGraw-Hill |c 2006 | |
| 300 | |a xxi, 744 pages |b illustrations |c 28 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index | ||
| 520 | |a This book offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, while topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester. | ||
| 592 | |c Gift & donation | ||
| 650 | 0 | |a Industrial management |x Research | |
| 700 | 1 | |a Schindler, Pamela S. |e author | |
| 999 | |a vtls000101952 |c 91838 |d 91838 | ||