Business research methods

This book offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme,...

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Bibliographic Details

Main Authors:	Cooper, Donald R. (Author), Schindler, Pamela S. (Author)
Format:	Book
Language:	English
Published:	Boston McGraw-Hill 2006
Edition:	Ninth edition, International edition
Subjects:	Industrial management > Research
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