Implanting strategic management

Coming more than 25 years after the last edition, this edition of the groundbreaking Ansoff work on the concepts and practical implementation of strategic management provides up-to-date case studies and simplified figures and offers a comprehensive approach to guiding firms through turbulent environ...

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Bibliographic Details
Main Authors: Ansoff, H. Igor (Author), Kipley, Daniel (Author), Lewis, A.O (Author), Helm-Stevens, Roxanne (Author), Ansoff, Rick (Author)
Format: Book
Language:English
Published: Cham Springer International Publishing Imprint: Palgrave Macmillan 2019
Edition:Third edition
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245 1 0 |a Implanting strategic management  |c by H. Igor Ansoff, Daniel Kipley, A.O. Lewis, Roxanne Helm-Stevens, Rick Ansoff 
250 |a Third edition 
264 1 |a Cham  |b Springer International Publishing  |b Imprint: Palgrave Macmillan  |c 2019 
264 4 |c © 2019 
300 |a xix, 592 pages  |b illustrations  |c 25 cm 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references and index 
520 |a Coming more than 25 years after the last edition, this edition of the groundbreaking Ansoff work on the concepts and practical implementation of strategic management provides up-to-date case studies and simplified figures and offers a comprehensive approach to guiding firms through turbulent environments. In this age of digital transformation, the ability to respond quickly and strategically to unpredictable change can determine the success or failure of the firm. As an organization becomes more successful at implementing change, the ability to respond to changes in the environment will be entrenched in its culture. This book is based on a strategic success model which demonstrates how to optimize a firm's performance. For managers, students, and researchers wanting a step-by-step methodology on how to analyze a firm, this book will serve as an invaluable resource for thinking and acting strategically. 
592 |a 41801  |b 23/9/2022  |c RM 236.70  |h Bookline Services 
650 0 |a Leadership 
650 0 |a Organization 
650 0 |a Planning 
700 1 |a Kipley, Daniel  |e author 
700 1 |a Lewis, A.O.  |e author 
700 1 |a Helm-Stevens, Roxanne  |e author 
700 1 |a Ansoff, Rick  |e author 
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