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Corporate diplomacy building reputations and relationships with external stakeholders

Managers of multinational organizations are struggling to win the strategic competition for the hearts and minds of external stakeholders. These stakeholders differ fundamentally in their worldview, their understanding of the market economy and their aspirations and fears for the future. Their colle...

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Bibliographic Details
Main Author: Henisz, Witold J. (Author)
Format: Book
Language:English
Published: New York Routledge 2017
Subjects:
Corporations > Investor relations
Business networks
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