FROM MAIN STREET TO MALL : THE RISE AND FALL OF THE AMERICAN DEPARTMENT STORE /
"The first national study of the department store industry, From Main Street to Mall traces the changing economic and political contexts that transformed the American shopping experience in the twentieth century. With careful attention to small-town stores as well as glamorous landmarks such as...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Philadelphia, Pennsylvania :
University of Pennsylvania Press,
2015.
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| Series: | American business, politics, and society
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| Subjects: | |
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Table of Contents:
- Introduction
- The palace of consumption
- Creating an industry
- Modernizing Main Street
- A new deal for department stores
- An essential industry in wartime
- The race for the suburbs
- The postwar discount revolution
- The death of the department store
- Epilogue. Remembering downtown department stores
- Notes
- Index
- Acknowledgments