Accurate business forecasting
This collection of "Harvard Business Review" articles surveys the techniques available for forecasting in a variety of business disciplines and discusses the strengths and weaknesses of the methods.
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| Format: | Book |
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| Language: | English |
| Published: |
Boston, MA
Harvard Business Review
[1991]
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| Subjects: | |
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Table of Contents:
- Manager's guide to forecasting
- Decision analysis comes of age
- Forecasting resurrected
- Scenarios : uncharted waters ahead
- What working for a Japanese company taught me
- Pitfalls in evaluating risky projects
- Assessing capital risk : you can't be too conservative
- Marketing performance-what do you expect?
- Four steps to forecast total market demand
- Decision making : going forward in reverse
- Are economic forecasters worth listening to?