Legends in consumer behavior Russell W. Belk
The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior in the past several decades. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the op...
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| Other Authors: | Belk, Russell W. |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
SAGE Publications
2014
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