Legends in consumer behavior Russell W. Belk
The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior in the past several decades. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the op...
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| Format: | Book |
| Language: | English |
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London
SAGE Publications
2014
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Table of Contents:
- Volume 1. Early work
- v. 2. An Alternative approach
- v. 3. Materialism and consumer culture
- v. 4. Consumer sense of self and identity
- v. 5. Historical and cultural approaches to consumption
- v. 6. Globalism and consumption
- v. 7. Gift-Giving sharing, and consumption holidays
- v. 8. Collectin, Luxury, and the producion of Consumer desire
- v. 9. Discipline and Liberation in consumption
- v. 10. Magic and Religion in consumption practices.