Entrepreneurship successfully launching new ventures
Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson Education Limited
2022
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| Edition: | Updated sixth edition, Global edition |
| Subjects: | |
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| Call Number : | HB 615 |
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|---|---|---|---|
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| 003 | MY-KLNDU | ||
| 005 | 20241220003801.0 | ||
| 008 | 230413s2022 xxka b 001 0 eng d | ||
| 020 | |a 9781292402826 (pbk) | ||
| 020 | |a 1292402822 (pbk) | ||
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| 040 | |a MY-KlNDU |b eng |c MY-KlNDU |e rda | ||
| 050 | |a HB 615 | ||
| 090 | |a HB 615 |b .B374 2022 | ||
| 100 | 1 | |a Barringer, Bruce R. |e author | |
| 245 | 1 | 0 | |a Entrepreneurship |b successfully launching new ventures |c Bruce R. Barringer, R. Duane Ireland |
| 250 | |a Updated sixth edition, Global edition | ||
| 264 | 1 | |a Harlow, England |b Pearson Education Limited |c 2022 | |
| 264 | 4 | |c © 2022 | |
| 300 | |a 618 pages |b illustrations |c 28 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a PART 1: Decision to become an entrepreneur -- 1. Introduction to entrepreneurship -- PART 2: Developing successful business ideas -- 2. Recognizing opportunities and generating idea -- 3. Feasibility analysis -- 4. Developing an effective business model -- 5. Industry and cmpetitor analysis -- 6. Writing a business plan -- PART 3: Moving from an idea to an entrepreneurial firm -- 7. Preparing the proper ethical and legal foundation -- 8. Assessing a new venture's financial strength and viability -- 9. Building a new-venture team -- 10. Getting financing or funding -- PART 4: Managing and growing an entrepreneurial frim -- 11. Unique marketing issues -- 12.The importance of intellectual property -- 13. Preparing for and evaluating the challenges of growth -- 14. Strategies for firm growth -- 15. Franchising. | |
| 520 | |a Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business. | ||
| 592 | |a LRBC0007/2023 |b 14/7/2023 |c RM 418.50 |h Love Reading Book Centre | ||
| 650 | 0 | |a Entrepreneurship | |
| 650 | 0 | |a New business enterprises | |
| 700 | 1 | |a Ireland, R. Duane |e author | |
| 999 | |a vtls000105032 |c 93342 |d 93342 | ||