Entrepreneurship successfully launching new ventures
Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson Education Limited
2022
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| Edition: | Updated sixth edition, Global edition |
| Subjects: | |
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Table of Contents:
- PART 1: Decision to become an entrepreneur
- 1. Introduction to entrepreneurship
- PART 2: Developing successful business ideas
- 2. Recognizing opportunities and generating idea
- 3. Feasibility analysis
- 4. Developing an effective business model
- 5. Industry and cmpetitor analysis
- 6. Writing a business plan
- PART 3: Moving from an idea to an entrepreneurial firm
- 7. Preparing the proper ethical and legal foundation
- 8. Assessing a new venture's financial strength and viability
- 9. Building a new-venture team
- 10. Getting financing or funding
- PART 4: Managing and growing an entrepreneurial frim
- 11. Unique marketing issues
- 12.The importance of intellectual property
- 13. Preparing for and evaluating the challenges of growth
- 14. Strategies for firm growth
- 15. Franchising.