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Introduction to business

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This innovative text emphasizes business concepts and strategy while still providing the plethora of definitions the course requires. Practical focus addresses how and why businesses operate the way they do, covering topics such as adding value and creating profits through a variety of skill-buildin...

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Bibliographic Details
Main Author: Madura, Jeff
Format: Book
Language:English
Published: Cincinnati, Ohio South-Western College Publishing c1998
Subjects:
Industrial management
Business
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