Managerial economics applications, strategy, and tactics
With its emphasis on real world, manager-oriented applications, this text shows students how managers apply theories and techniques to analyze and solve real-world business problems. Over 200 applications, corporate examples, and "managerial challenges" support this approach.
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati, Ohio
South-Western College
c1999
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| Edition: | 8th ed. |
| Subjects: | |
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| Summary: | With its emphasis on real world, manager-oriented applications, this text shows students how managers apply theories and techniques to analyze and solve real-world business problems. Over 200 applications, corporate examples, and "managerial challenges" support this approach. |
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| Item Description: | Includes index |
| Physical Description: | 1 v. (various pagings) ill. 27 cm |
| ISBN: | 0538881062 |