Managerial economics applications, strategy, and tactics
With its emphasis on real world, manager-oriented applications, this text shows students how managers apply theories and techniques to analyze and solve real-world business problems. Over 200 applications, corporate examples, and "managerial challenges" support this approach.
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati, Ohio
South-Western College
c1999
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| Edition: | 8th ed. |
| Subjects: | |
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| 100 | 1 | |a McGuigan, James R. | |
| 245 | 1 | 0 | |a Managerial economics |b applications, strategy, and tactics |c James R. McGuigan, R. Charles Moyer, Frederick H. deB. Harris |
| 250 | |a 8th ed. | ||
| 260 | |a Cincinnati, Ohio |b South-Western College |c c1999 | ||
| 300 | |a 1 v. (various pagings) |b ill. |c 27 cm | ||
| 500 | |a Includes index | ||
| 505 | 0 | |a Goals of the Firm -- Fundamental Economic Concepts -- Optimization Techniques -- Constrained Optimization and Lagrangian Multiplier Techniques -- Demand Analysis -- Indifference Curve Analysis of Demand -- Estimation of Demand -- Nonlinear Regression Models -- Business and Economic Forecasting -- Forecasting with Vector Autoregressions -- Exchange Rates and International Trade: Managing Exports -- Production Economics -- Maximization of Production Output Subject to a Cost Constraint -- Production and Linear Programming -- Cost Analysis -- The Cobb-Douglas Production Function and the Long-Run Cost Function -- Applications of Cost Theory -- The Learning Curve -- Linear-Programming Applications -- Price, Output, and Strategy: Pure and Monopolistic Competition -- Competitive Markets Under Asymmetric Information -- Price and Output Determination: Monopoly -- Price and Output Determination: Oligopoly Strategy and Tactics -- Game-Theoretic Rivalry: Best Practice Tactics -- Optimal Mechanism Design -- Pricing Techniques and Analysis -- Yield Management -- Government Regulation -- Economic Externalities and Market Failure -- Long-Term Investment Analysis -- Risk Analysis | |
| 520 | |a With its emphasis on real world, manager-oriented applications, this text shows students how managers apply theories and techniques to analyze and solve real-world business problems. Over 200 applications, corporate examples, and "managerial challenges" support this approach. | ||
| 650 | 0 | |a Managerial economics | |
| 650 | 0 | |a Mangerial economics |x Problems, exercises, etc | |
| 700 | 1 | |a Moyer, R. Charles |d 1945- | |
| 700 | 1 | |a Harris, Frederick H. deB | |
| 999 | |a vtls000008980 |c 9440 |d 9440 | ||