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Managerial economics applications, strategy, and tactics

With its emphasis on real world, manager-oriented applications, this text shows students how managers apply theories and techniques to analyze and solve real-world business problems. Over 200 applications, corporate examples, and "managerial challenges" support this approach.

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Bibliographic Details
Main Author: McGuigan, James R.
Other Authors: Moyer, R. Charles 1945-, Harris, Frederick H. deB
Format: Book
Language:English
Published: Cincinnati, Ohio South-Western College c1999
Edition:8th ed.
Subjects:
Managerial economics
Mangerial economics > Problems, exercises, etc
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