Managerial economics applications, strategy, and tactics
With its emphasis on real world, manager-oriented applications, this text shows students how managers apply theories and techniques to analyze and solve real-world business problems. Over 200 applications, corporate examples, and "managerial challenges" support this approach.
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati, Ohio
South-Western College
c1999
|
| Edition: | 8th ed. |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Goals of the Firm
- Fundamental Economic Concepts
- Optimization Techniques
- Constrained Optimization and Lagrangian Multiplier Techniques
- Demand Analysis
- Indifference Curve Analysis of Demand
- Estimation of Demand
- Nonlinear Regression Models
- Business and Economic Forecasting
- Forecasting with Vector Autoregressions
- Exchange Rates and International Trade: Managing Exports
- Production Economics
- Maximization of Production Output Subject to a Cost Constraint
- Production and Linear Programming
- Cost Analysis
- The Cobb-Douglas Production Function and the Long-Run Cost Function
- Applications of Cost Theory
- The Learning Curve
- Linear-Programming Applications
- Price, Output, and Strategy: Pure and Monopolistic Competition
- Competitive Markets Under Asymmetric Information
- Price and Output Determination: Monopoly
- Price and Output Determination: Oligopoly Strategy and Tactics
- Game-Theoretic Rivalry: Best Practice Tactics
- Optimal Mechanism Design
- Pricing Techniques and Analysis
- Yield Management
- Government Regulation
- Economic Externalities and Market Failure
- Long-Term Investment Analysis
- Risk Analysis