Goodman, J. A., & Broetzmann, S. M. (2019). Strategic customer service: Managing the customer experience to increase positive word of mouth, build loyalty, and maximize margins and profits (Second edition.). HarperCollins Leadership, an imprint of HarperCollins.
Chicago Style (17th ed.) CitationGoodman, John A., and Scott M. Broetzmann. Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Margins and Profits. Second edition. New York: HarperCollins Leadership, an imprint of HarperCollins, 2019.
MLA (9th ed.) CitationGoodman, John A., and Scott M. Broetzmann. Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Margins and Profits. Second edition. HarperCollins Leadership, an imprint of HarperCollins, 2019.