Strategic customer service managing the customer experience to increase positive word of mouth, build loyalty, and maximize margins and profits

Any organization can win more customers and increase sales if they would only learn to be more strategic with their customer service. This book draws on over 30 years of research from companies such as 3M, GE, and Chick-Fil-A to teach readers how to transcend a good business into a profitable word-o...

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Bibliographic Details

Main Authors:	Goodman, John A. (Author), Broetzmann, Scott M. (Author)
Format:	Book
Language:	English
Published:	New York HarperCollins Leadership, an imprint of HarperCollins 2019
Edition:	Second edition
Subjects:	customer services Customer relations > management
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