Social Media Marketing A Strategic Approach
Teach students how to use social media to market effectively with the latest developments, social media initiatives and best practices found in Zahay/Roberts/Parker/Barker/Barker's popular 'Social media marketing: a strategic approach'. Updated content highlights both emerging and est...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, MA
Cengage
2023
|
| Edition: | Third edition |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | 95736 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241220004445.0 | ||
| 008 | 240321s20232023xxua b 001 0 eng d | ||
| 020 | |a 9780357516188 (pbk) | ||
| 039 | 9 | |a 202409111108 |b rafizah |y 202403210926 |z dewi | |
| 040 | |a MY-KlNDU |b eng |c MY-KlNDU |e rda | ||
| 050 | 0 | 0 | |a HF 5415.1265 |
| 090 | |a HF 5415.1265 |b .Z34 2023 | ||
| 100 | 1 | |a Debra Zahay | |
| 245 | 1 | 0 | |a Social Media Marketing |b A Strategic Approach |c Debra L. Zahay, Mary Lou Roberts, Janna M. Parker, Melissa S. Barker, Donald I. Barker |
| 250 | |a Third edition | ||
| 264 | 1 | |a Boston, MA |b Cengage |c 2023 | |
| 264 | 4 | |c ©20232 | |
| 300 | |a xvi, 328 pages |b illustrations |c 28 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index | ||
| 520 | |a Teach students how to use social media to market effectively with the latest developments, social media initiatives and best practices found in Zahay/Roberts/Parker/Barker/Barker's popular 'Social media marketing: a strategic approach'. Updated content highlights both emerging and established marketing techniques within popular social media platforms. Strong conceptual frameworks are punctuated with recent examples and practical cases. Expanded coverage of consumer behavior guides students in identifying with virtual communities, mastering visual storytelling and maximizing content marketing. New chapters address managing a digital marketing organization and leveraging paid advertising and social media influencers. A step-by-step planning model leads students through branding strategies and an organization's integrated marketing communication approach while creating an actual social media marketing plan. Students also gain insights for create their own strong personal brand. | ||
| 592 | |a IN/017460 |b 17/4/2024 |c RM819.55 |h Innowawasan | ||
| 650 | 0 | |a Viral marketing | |
| 650 | 0 | |a Social media | |
| 700 | 1 | |a Roberts, Mary Lou |e author | |
| 700 | 1 | |a Parker, Janna M. |e author | |
| 700 | 1 | |a Barker, Melissa S. |e author | |
| 700 | 1 | |a Barker, Donald |e author | |
| 999 | |a vtls000106486 |c 95736 |d 95736 | ||