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Social Media Marketing A Strategic Approach

Teach students how to use social media to market effectively with the latest developments, social media initiatives and best practices found in Zahay/Roberts/Parker/Barker/Barker's popular 'Social media marketing: a strategic approach'. Updated content highlights both emerging and est...

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Bibliographic Details
Main Authors: Debra Zahay, Roberts, Mary Lou (Author), Parker, Janna M. (Author), Barker, Melissa S. (Author), Barker, Donald (Author)
Format: Book
Language:English
Published: Boston, MA Cengage 2023
Edition:Third edition
Subjects:
Viral marketing
Social media
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