How to Grow Your Small Business A 6-Step Plan to Help Your Business Take Off
The author of the bestselling Building a StoryBrand discusses the ways that small business owners can identify and reach key customers, find and hire the best job candidates, and expand their business.
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| Format: | Book |
| Language: | English |
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[New York, New York]
HarperCollins Leadership, an imprint of HarperCollins
2023
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Table of Contents:
- Introduction: How do we "professionalize" our small business?
- Leadership. Step one: The cockpit : become a business on a mission
- Step one: Part two : define your key characteristics
- Step one: Part three : determine your critical actions - Marketing. Step two: The right engine : clarify your marketing message using the storybrand framework - Sales. Step three: The left engine : craft a million-dollar sales pitch - Products. Step four: The wings : optimize your product offering with the Product optimization playbook
- Overhead and operations. Step five: The body : streamline your overhead and operations with Management and productivity made simple
- Cash flow. Step six: Fuel tanks get control of your finances with Small business cash flow made simple
- How to install the small business flight plan.