APA (7th ed.) Citation

Lamb, C. W., Hair, J. F., & McDaniel, C. (2025). MKTG 14: Principles of Marketing (14th edition.). Cengage.

Chicago Style (17th ed.) Citation

Lamb, Charles W., Joseph F. Hair, and Carl McDaniel. MKTG 14: Principles of Marketing. 14th edition. Mason, Ohio: Cengage, 2025.

MLA (9th ed.) Citation

Lamb, Charles W., et al. MKTG 14: Principles of Marketing. 14th edition. Cengage, 2025.

Warning: These citations may not always be 100% accurate.