MKTG 14 Principles of Marketing
MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio
Cengage
2025
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| Edition: | 14th edition |
| Subjects: | |
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| 100 | 1 | |a Lamb, Charles W. |e author | |
| 245 | 1 | 0 | |a MKTG 14 |b Principles of Marketing |c Charles W. Lamb, Joe F. Hair, Carl McDaniel |
| 250 | |a 14th edition | ||
| 264 | 1 | |a Mason, Ohio |b Cengage |c 2025 | |
| 264 | 4 | |c ©2025 | |
| 300 | |a vii, 403 pages |b illustrations |c 28 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a 1. An Overview of Marketing -- 2. Strategic Planning for Competitive Advantage -- 3. Ethics and Social Responsibility -- 4. The Marketing Environment -- 5. Developing a Global Vision -- 6. Consumer Decision-Making -- 7. Business Marketing -- 8. Segmenting and Targeting Markets -- 9. Marketing Research -- 10. Product Concepts -- 11. Developing and Managing Products -- 12. Services and Nonprofit Organization Marketing -- 13. Supply Chain Management and Marketing Channels -- 14. Retailing -- 15. Marketing Communications -- 16. Advertising, Public Relations, and Sales Promotion -- 17. Personal Selling and Sales Management -- 18. Social Media and Marketing -- 19. Pricing Concepts -- Endnotes -- Index. | |
| 520 | |a MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success. | ||
| 592 | |a IN/017501 |b 17/4/2024 |c RM436.05 |h Innowawasan | ||
| 650 | 0 | |a Marketing | |
| 700 | 1 | |a Hair, Joseph F. |e author | |
| 700 | 1 | |a McDaniel, Carl |e author | |
| 999 | |a vtls000106483 |c 96290 |d 96290 | ||