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MKTG 14 Principles of Marketing

MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory...

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Bibliographic Details
Main Authors:	Lamb, Charles W. (Author), Hair, Joseph F. (Author), McDaniel, Carl (Author)
Format:	Book
Language:	English
Published:	Mason, Ohio Cengage 2025
Edition:	14th edition
Subjects:	Marketing
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