Trump University entrepreneurship 101 how to turn your idea into a money machine

"If you dream of starting your own business, this is the inspiring, comprehensive guide that shows you how to do it from planning to starting up to expansion. It shows you how to mobilize resources, develop a workable strategy, write an effective business plan, raise money, negotiate with inves...

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Bibliographic Details
Main Author: Gordon, Michael E.
Other Authors: Trump, Donald
Format: Book
Language:English
Published: Hoboken, NJ John Wiley & Sons 2007
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Table of Contents:
  • Introduction : buckle up for your fantastic voyage
  • Trump on entrepreneurship
  • Unleash your entrepreneurial power
  • Feel the fear--do it anyway
  • Start right--build on the CUSTOMER model
  • Find ideas in a turbulent world
  • Select one (and only one) opportunity
  • Exploit opportunities during challenging economic times
  • Build your fortune as a technopreneur
  • Bootstrap
  • Plan for the war with your competitors
  • Design your money machine
  • Virtualize and globalize
  • Harness Web 2.0 for competitive advantage
  • Do well and do good
  • Devise a winning strategy
  • Project your growth and profitability
  • Mobilize powerful resources quickly
  • Develop a simple, effective business plan
  • Become a win-win negotiator
  • Raise money
  • Fixate on the customer
  • Launch your venture!
  • Suffer growing pains joyfully