Public relations ethics and professionalism the shadow of excellence
This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics, and Jungian psychology - it integrates a new body of ideas into the debate....
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Routledge
2015
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| Series: | Routledge new directions in public relations & communication research
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| Subjects: | |
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| Summary: | This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics, and Jungian psychology - it integrates a new body of ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond a traditional Western 'Good/Bad' ethical dichotomy towards a new holistic approach, with dynamic implications for theory and practice.This thought-provoking book will be essential reading for students, academics and professionals with an interest in public relations, ethics and professionalism. |
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| Physical Description: | xiii, 244 pages 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780415630382 |