Public relations ethics and professionalism the shadow of excellence
This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics, and Jungian psychology - it integrates a new body of ideas into the debate....
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| Format: | Book |
| Language: | English |
| Published: |
London
Routledge
2015
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| Series: | Routledge new directions in public relations & communication research
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| Subjects: | |
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Table of Contents:
- Messy ethics: an introduction
- What's wrong with public relations ethics?
- Trust me, I'm a professional
- To serve society
- Does public relations have professional ethics?
- Into the psyche
- Towards a Jungian ethic
- Re-imagining professional ethics
- Shadow of excellence
- What next? Reflections and directions.