The strategic manager
"Strategy is something with which managers regularly engage throughout their working lives, yet it is often written and researched as though periodic box-ticking exercises are the only show in town. This textbook provides students and professionals with a solid understanding of the strategic ma...
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| Format: | Book |
| Language: | English |
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Oxon, UK New York, NY
Routledge, Taylor & Francis Group
2014
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Table of Contents:
- 1. Strategic Management Basics
- 2. Marketing inspired Strategic Thinking Case Study 2.1. Sharp Electronics
- 3. The Industrial Organization Approach Case Study 3.1. Tunnock's
- 4. The Resource-based View Case Study 4.1. Starbucks
- 5. Agency Theory & Shareholder Value Case Study 5.1. Aviva
- 6. Stakeholders & Organizational Politics Case Study 6.1. Apple 7. Institutional Theory and Organizational Culture Case Study
- 7.1. Google's Driverless Car
- 8. Similarities, Differences and Underlying Assumptions Case Study 8.1. BlackBerry