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The Steve Jobs way iLeadership for a new generation

In [this book], Jay Elliot gives the reader the opportunity of seeing Steve Jobs as only his closest associates have ever seen him, and to learn what has made him and the mystique of his management style capable of creating tools so extraordinary that they have remade three industries and have trans...

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Bibliographic Details
Main Authors: Elliot, Jay (Author), Simon, William L. 1930- (Author)
Format: Book
Language:English
Published: Ahmedabad Mumbai Jaico Publishing House 2011
Subjects:
Jobs, Steve > 1955-2011
Computer engineers > United States > Biography
Businesspeople > United States > Biography
Computer industry > United States > History
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Table of Contents:
  • pt.I. Product Czar
  • Passion for the product
  • Success is in the details
  • pt.II. Talent Rules
  • Teaming: "Pirates! Not the navy"
  • Tapping talent
  • Rewards for the pirates
  • pt.III. Team Sports
  • The product-driven organization
  • Maintaining momentum
  • Recovery
  • Holistic product development
  • Evangelizing innovation
  • pt.IV. Becoming Cool: A Different View of Selling
  • The door opener: branding
  • Riding the retail juggernaut
  • Achieving the definition of cool: "There's an app for that"
  • pt.V. On Becoming Stevian
  • In his footsteps

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