Doing events research from theory to practice / c Dorothy Fox, Mary Beth Gouthro, Yeganeh Morakabati and John Brackstone

Events Management is a rapidly expanding discipline with growing student numbers however currently there are no specifically focused Research Methods texts available to serve this growing cohort. Fulfilling the need for a relevant book which reflects the unique characteristics of research in the fie...

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Main Authors: Fox, Dorothy (Author), Gouthro, Mary Beth (Author), Morakabati, Yeganeh (Author), Brackstone, John (Author)
Format: Book
Language:English
Published: New York Routledge 2014
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001 97869
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008 221104t20142014nyua bi 000 0 eng d
020 |a 9780415666695 (pbk) 
020 |a 9780415666688 (hbk) 
020 |z 9781315815084 (ebk) 
039 9 |a 202211041131  |b VLOAD  |c 201510191228  |d faezah  |y 201506111017  |z hasniza 
040 |a UPNM  |b eng  |c UPNM  |e rda 
090 |a GT 3405  |b .F68 2014 
100 1 |a Fox, Dorothy  |e author 
245 1 0 |a Doing events research  |b from theory to practice / c Dorothy Fox, Mary Beth Gouthro, Yeganeh Morakabati and John Brackstone 
264 1 |a New York  |b Routledge  |c 2014 
264 4 |c © 2014 
300 |a xi, 251 pages  |b illustrations  |c 25 cm 
336 |a text  |2 rdacontentNew York :˜bRoutledge,œc2014 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
400 0 |a Dorothy Fox 
504 |a Includes bibliographical references and index 
505 0 |a Part 1: The Context Of Research 1. Introduction: 'Beginning At The End' 2. The Initial Planning Of A Research Project 3. The Scope Of The Research 4. The Resources And E-Methods Available 5. Research Designs For Studying Events 6. Using Existing Knowledge In A Research Project Part 2: Data Collection 7. The Research Population 8. Obtaining Research Material (1) 9. Obtaining Research Material (2) Part 3: Data Collection And Analysis 10. Data Collection And Preparation For Analysis 11. Analysing Text And Images 12. Analysing Numbers 13. 'Ending At The Beginning 
520 |a Events Management is a rapidly expanding discipline with growing student numbers however currently there are no specifically focused Research Methods texts available to serve this growing cohort. Fulfilling the need for a relevant book which reflects the unique characteristics of research in the field this title provides students with innovative ideas and inspiration to undertake their own research work and informs them of the wide diversity of research strategies and contexts that are available. Content is written from a researcher's point of view and provides a step by step guide to accomplishing a project or dissertation in the field of events. The reader is guided right from the beginning in selecting a topic for research, identifying aims, objectives and questions and then determining which research methods are the most appropriate and practical. They are then shown how to analyze and interpret their data as well as writing up the project. Whilst many current texts are skewed either towards qualitative or quantitative methods, Doing Events Research provides a balanced coverage of both. It incorporates not only traditional research methods, but also contemporary techniques such as using social networking websites and Google analytics. Specific research case studies are integrated to make applications accessible to events students and show the unique characteristics of researching in this field. A range of useful learning aids spur critical thinking and further students' knowledge. This book is visually accessible and whilst written in an engaging style nonetheless maintains academic rigor grounded in research and scholarship. This is essential reading for all events students" 
592 |a JI 4782  |b 07/10/2015  |c RM 210.00  |h JENDELA INFORMASI 
650 0 |a Special events  |x Management  |x Research 
650 0 |a Special events  |x Management  |x Research  |x Methodology 
700 1 |a Gouthro, Mary Beth  |e author 
700 1 |a Morakabati, Yeganeh  |e author 
700 1 |a Brackstone, John  |e author 
999 |a vtls000054173  |c 97869  |d 97869