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Managerial economics economic tools for today's decision makers

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Illustrating the theory of managerial economics with an integrated case on the soft drink industry, this text shows students how to solve real business problems by enabling them to apply economic principles to everyday business activity.

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Bibliographic Details
Main Authors: Keat, Paul G. (Author), Young, Philip K.Y (Author)
Format: Book
Language:English
Published: Upper Saddle River, New Jersey Prentice Hall [2000]
Edition:Third edition, international edition
Series:Prentice-Hall series in economics
Subjects:
Managerial economics
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