Born to serve, built to last the Pernama story: secret's of Malaysia's home-grown retain chain
The inside story on how a Malaysian company led by Malaysians faced challenges head-on to become successful. PERNAMA has achieved much since it took over the armed-forces-based retail outlets from NAAFI, the well-established and hugely loved British establishment, in 1983. This book chronicles PERNA...
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| Format: | Book |
| Language: | English |
| Published: |
Klang, Selangor
Perwira Niaga Malaysia (PERNAMA)
[2015]
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| Summary: | The inside story on how a Malaysian company led by Malaysians faced challenges head-on to become successful. PERNAMA has achieved much since it took over the armed-forces-based retail outlets from NAAFI, the well-established and hugely loved British establishment, in 1983. This book chronicles PERNAMA's journey and transformation over the years. |
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| Physical Description: | xi, 134 pages, 24 unnumbered pages of plates illustrations 23 cm |
| ISBN: | 9789671314227 (pbk) 9671314228 9789671314210 (hbk) 967131421X |