Born to serve, built to last the Pernama story: secret's of Malaysia's home-grown retain chain
The inside story on how a Malaysian company led by Malaysians faced challenges head-on to become successful. PERNAMA has achieved much since it took over the armed-forces-based retail outlets from NAAFI, the well-established and hugely loved British establishment, in 1983. This book chronicles PERNA...
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| Format: | Book |
| Language: | English |
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Klang, Selangor
Perwira Niaga Malaysia (PERNAMA)
[2015]
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| 001 | 97952 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241220022348.0 | ||
| 008 | 221104 2015 my a 000 0 eng d | ||
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| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HF 5429.6.M34 |b B676 2015 | ||
| 245 | 0 | 0 | |a Born to serve, built to last |b the Pernama story: secret's of Malaysia's home-grown retain chain |c compiled & edited by Abdul Wahab Khalid |
| 264 | 1 | |a Klang, Selangor |b Perwira Niaga Malaysia (PERNAMA) |c [2015] | |
| 264 | 4 | |c ©2015 | |
| 300 | |a xi, 134 pages, 24 unnumbered pages of plates |b illustrations |c 23 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 505 | 0 | |a pt.1. The Early Years -- Tracing the birth of PERNAMA -- The new kid at camp (1984-1989) -- pt.2. Growing Pains -- The new camp-scape -- Engaging the customers -- Braving the waves -- pt.3. Keys to Success -- Going big-ticket -- All about talent -- From shopkeeper to manager -- Feeding consumer needs -- pt.4. Into The Future -- From good to great | |
| 520 | |a The inside story on how a Malaysian company led by Malaysians faced challenges head-on to become successful. PERNAMA has achieved much since it took over the armed-forces-based retail outlets from NAAFI, the well-established and hugely loved British establishment, in 1983. This book chronicles PERNAMA's journey and transformation over the years. | ||
| 592 | |b 22/6/15 |c Hadiah & Sumbangan |h PERNAMA | ||
| 592 | |b 5/6/18 |c Hadiah & Sumbangan |h Pejabat NC | ||
| 610 | 2 | 0 | |a Perwira Niaga Malaysia |x History |
| 650 | 0 | |a Retail trade |z Malaysia | |
| 700 | 1 | |a Abdul Wahab Khalid |e compiler |e editor | |
| 710 | 2 | |a Perwira Niaga Malaysia | |
| 999 | |a vtls000054238 |c 97952 |d 97952 | ||