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Born to serve, built to last the Pernama story: secret's of Malaysia's home-grown retain chain

The inside story on how a Malaysian company led by Malaysians faced challenges head-on to become successful. PERNAMA has achieved much since it took over the armed-forces-based retail outlets from NAAFI, the well-established and hugely loved British establishment, in 1983. This book chronicles PERNA...

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Bibliographic Details
Corporate Author: Perwira Niaga Malaysia
Other Authors: Abdul Wahab Khalid (Compiler, Editor)
Format: Book
Language:English
Published: Klang, Selangor Perwira Niaga Malaysia (PERNAMA) [2015]
Subjects:
Perwira Niaga Malaysia > History
Retail trade > Malaysia
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