Born to serve, built to last the Pernama story: secret's of Malaysia's home-grown retain chain
The inside story on how a Malaysian company led by Malaysians faced challenges head-on to become successful. PERNAMA has achieved much since it took over the armed-forces-based retail outlets from NAAFI, the well-established and hugely loved British establishment, in 1983. This book chronicles PERNA...
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| Format: | Book |
| Language: | English |
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Klang, Selangor
Perwira Niaga Malaysia (PERNAMA)
[2015]
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Table of Contents:
- pt.1. The Early Years
- Tracing the birth of PERNAMA
- The new kid at camp (1984-1989)
- pt.2. Growing Pains
- The new camp-scape
- Engaging the customers
- Braving the waves
- pt.3. Keys to Success
- Going big-ticket
- All about talent
- From shopkeeper to manager
- Feeding consumer needs
- pt.4. Into The Future
- From good to great