Marketing management
The Oxford Revision Series: Marketing Management summarizes the key concepts and practices of marketing which are essential to understanding this important subject. This revision book provides a succinct exposition of all the main topics in marketing, and is divided into four parts, understanding ma...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Shah Alam, Selangor
Oxford Fajar
2012
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| Series: | Oxford revision series
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| Subjects: | |
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| Summary: | The Oxford Revision Series: Marketing Management summarizes the key concepts and practices of marketing which are essential to understanding this important subject. This revision book provides a succinct exposition of all the main topics in marketing, and is divided into four parts, understanding marketing management, analyzing marketing opportunities, developing and managing the marketing mix and managing current issues in marketing. Chapters covering services management, global marketing, e-marketing, social and ethical strategies have also been included |
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| Physical Description: | 128 pages illustrations 22 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9789834703691 (pbk) |