Marketing management
The Oxford Revision Series: Marketing Management summarizes the key concepts and practices of marketing which are essential to understanding this important subject. This revision book provides a succinct exposition of all the main topics in marketing, and is divided into four parts, understanding ma...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Shah Alam, Selangor
Oxford Fajar
2012
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| Series: | Oxford revision series
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| Subjects: | |
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| Call Number : | HF 5415.13 .Y95 2012 |
MARC
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| 090 | |a HF 5415.13 |b .Y95 2012 | ||
| 100 | 0 | |a Yusniza Kamarulzaman |e author | |
| 245 | 1 | 0 | |a Marketing management |c Yusniza Kamarulzaman, Nor Khalidah Abu |
| 264 | 1 | |a Shah Alam, Selangor |b Oxford Fajar |c 2012 | |
| 264 | 4 | |c © 2012 | |
| 300 | |a 128 pages |b illustrations |c 22 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 490 | 1 | |a Oxford revision series | |
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Understanding marketing management -- Analyzing marketing opportunities -- Developing & managing the marketing mix -- Managing current issues in marketing | |
| 520 | |a The Oxford Revision Series: Marketing Management summarizes the key concepts and practices of marketing which are essential to understanding this important subject. This revision book provides a succinct exposition of all the main topics in marketing, and is divided into four parts, understanding marketing management, analyzing marketing opportunities, developing and managing the marketing mix and managing current issues in marketing. Chapters covering services management, global marketing, e-marketing, social and ethical strategies have also been included | ||
| 592 | |a IN17073 |b 22/02/2016 |c RM 30.90 |h INTRABAKTI | ||
| 650 | 0 | |a Marketing |x management | |
| 700 | 0 | |a Nor Khalidah Abu |e author | |
| 830 | 0 | |a Oxford revision series | |
| 999 | |a vtls000055177 |c 98054 |d 98054 | ||